Expertise

 

KimberPR serves companies in the global technology market with products such as iPhone apps, cloud computing technology, network congestion solutions and enterprise software.

 

 

KIMBERPR WILL ASSIST YOU WITH:

  • Positioning & Message Development
  • Publicity
  • Social Media Strategy
  • Analyst Relations
  • Speaking Opportunities
  • Conferences & Trade Shows

POSITIONING & MESSAGE DEVELOPMENT

KimberPR will help you pinpoint your unique selling position. Using this information, we will customize strategic sales and marketing tools for your organization, including:

  • Effective messaging for in positioning statements, company descriptions, boilerplates, taglines and more
  • Compelling PowerPoint presentations
  • Media training for your Executive Team
  • Descriptive copy for your website, product collateral, datasheets, brochures and case studies

PUBLICITY

KimberPR has a streamlined, proven approach for obtaining the coverage you deserve for your company and products. For example, KimberPR has secured coverage with all the top technology publications including GigaOM, TechCrunch, EETimes and Wireless Week. We have attained media coverage in specialized publications, such as Embedded Systems Design and FierceMobile Content, as well as in business publications like Reuters and The New York Times. KimberPR uses the following tools to send your message to the right audience:

  • Press releases
  • Media relations
  • Meetings with key industry analysts and journalists
  • Contributing articles and trend stories from your company
  • Product reviews
  • Case study placements in key publications
  • Industry awards

SOCIAL MEDIA STRATEGY

KimberPR utilizes social media marketing to get people talking about your company. We focus on social media sites that are popular means of communicating in the global technology market, including YouTube, Twitter and LinkedIn. KimberPR will also help you with crafting blogging and video content to round out your publicity campaign.

ANALYST RELATIONS

From IDC and Gartner to niche analyst firms, these influencers also know what’s on the competitive horizon for your company. KimberPR will:

  • Introduce to you key analysts in your target market
  • Help you develop effective presentations that will interest analysts
  • Secure references for your company
  • Help place your name into analyst reports

SPEAKING OPPORTUNITIES

KimberPR employs a multi-pronged approach to identify the best places for your executives to speak, locate the most impactful venues, and help create networking opportunities for you to meet people important to your company. KimberPR’s approach includes:

  • Executive speaking programs
  • Topic creation
  • Executive speaker placement on industry panels
  • Script and presentation development
  • Presentation training

CONFERENCES & TRADE SHOWS

KimberPR supports companies at tradeshows worldwide including the Mobile World Congress, CTIA, CES, VMworld, Apps World, Telecom Asia and Oracle OpenWorld. At these shows, KimberPR will help you with:

  • One-on-one briefings
  • Company announcements
  • Press conferences