Meet the Experts
Aoife Kimber is the principal of KimberPR, which was recently recognized as one of the “Top 50 Small Businesses” by the Irish Echo. She directs a team of eight PR professionals for her client work in technology, consumer technology, telecoms and wireless industries and helps start-up and emerging companies launch to the U.S. market.
Recently, for mobile backhaul company, Altobridge and Wi-Fi offload and roaming, Accuris Networks, KimberPR has achieved coverage with Venture Beat, New York Times, Wall Street Journal, Investors Business Daily and Fierce Broadband Wireless. For mobile app development company FeedHenry, KimberPR secured CTIA’s E-Tech award three years running and achieved coverage in Dr Dobbs, Light Reading, Connected Planet and Read Write Web. For Cubic Telecom, KimberPR ran a marketing communications campaign offering a MAXROAM card to journalists, which was written about by NBC, Forbes.com, TechCrunch, PCMag, ZDNet and Engadget. Aoife works for Enterprise Ireland, securing publicity for emerging Irish companies and has given presentation training for executives of start-up companies entering the U.S. market. For Juan Villalonga, ex-CEO of Telefónica and his team, she manages Mr. Villalonga’s online profile and provides PR support for his current initiatives including companies, such as Netsnapper. Aoife also provides writing expertise to printing tech company EFI. Her written work has appeared in industry publications including RCR Wireless, EETimes, Converge Network Digest and also on National Public Radio (NPR).
Erica Zeidenberg works with web-based B-to-C and B-to-B businesses as well as consumer-oriented professional service providers. Clients have included the online portfolio manager MarketRiders.com, a personal finance solution for consumers, which received a broad range of consumer media exposure including stories in New York Times, USA Today, RealSimple, Time, Reuters and Associated Press. For the online car repair site RepairPal, she placed stories in USA Today, Washington Post, CNN Money, NPR, and AARP, among others, as well as television stories in various markets including Denver, Phoenix and Los Angeles. Erica has worked with white-label Daily Deal software platform Analog Analytics, software companies, such as Workshare Technology, as well as financial services firms (MassMutual and RIA In A Box). Erica has also worked with boutique food companies including Bittersweet Origins Chocolate and Kona Blue Water Farms. She has garnered press exposure for clients in top tier publications, such as the New York Times, Barron’s, USA Today, BusinessWeek, Wall Street Journal, Money Magazine, and local television. Other stories have appeared in the San Francisco Chronicle, AARP, Consumer Reports, CNN, San Jose Mercury News, San Francisco Business Times and other top online publications and bloggers (i.e. TechCrunch, LifeHacker, Mashable, VentureBeat).
Maggie McKeon has worked for over 20 years in customer facing industries and for almost ten years in public relations and corporate communications. At KPR, Maggie is responsible for communicating with journalists and media to schedule briefings and arrange product launches. She co-ordinates the outreach to media for publicity campaigns and liaises with clients on awards, contributed articles, case studies, analyst meetings etc. She has a deep understanding of the technology market working previously as a database administrator and technical support analyst at Oracle. She graduated from Sacramento State University with a degree in Arts and Psychology.
Judy Curtis promotes software and hardware products and services with technology influencers and the media, leveraging her knowledge of industry analysts, reporters, and editors in publications and markets that span tech and business. Account sectors include consumer Internet, enterprise software, Internet of Things [IoT], Smart Cities, the Maker movement, electronics, search technology, eLearning, wireless technologies, and pharmaceutical manufacturing. Judy’s media work for clients has garnered coverage in Wired, Wall Street Journal, TechCrunch, New York Times, CRN, EE Times, eWeek and PCWorld among others. Judy began her PR career in France as a founding partner of two technology startups and has provided strategic PR and marketing communication services to dozens of companies ever since, for product and service launches, international media tours, and corporate PR and marketing programs in Europe and the U.S.
Susan Hathaway has spent 25 years in high-tech communications and has held management positions in several technology companies. She has won 30+ awards for her work. Susan has years of experience in business writing in the high-tech arena. She has worked in marketing communications as both an individual contributor and manager at companies that include Intel, Sun Microsystems and ILOG (an IBM company). She has been principal of Redpen Associates since 2003. Clients of Redpen Associates include: (B2B) ILOG, Samsung Electronics, Trend Micro, Cisco, Juniper Networks, Liquid Robotics, Microsoft, Sability, Aztec Software, TDA Group (IBM, Tibco), Digite Software, QuickMobile and others. B2C: The Find, Power Reviews/Buzzillions, Active Decisions, 123SignUp, Blueprint Marketing, City of Sunnyvale, Gravity People and others.
Pam Allen is a professional B2B and B2C writer, editor and award-winning business journalist with two decades’ experience crafting articles, case studies, white papers, profiles and blogs across a variety of industries. A ghostwriter for top executives in the tech, higher education, financial, legal, sporting, restaurant and construction sectors, Pam has also penned bylined prose for such enterprises as The Associated Press, Condé Nast, Olympics Mountain Bike World Cup, Rensselaer Polytechnic Institute and American City Business Journals. As a journalist, she covered a plethora of high-profile companies, including such Fortune 500s as Apple, General Electric, Verizon, IBM and Ford Motor Co. Principal of Pam Allen Writing, a boutique writing firm in upstate New York, Pam has a gift for writing exciting, on-point copy that gives people the voice they didn’t know they had.
Kevin has worked in marketing communications and public relations for more than 20 years with a variety of companies in diverse industries, including consumer products, education, finance, healthcare, professional services and technology. Whether writing keynote speeches, ghost-writing contributing articles, content marketing, copy writing or developing customer case study programs, Kevin works closely with company executives at all levels to develop and execute effective communications strategies and solutions that capitalize on the strengths of corporations, and their people, products and services. Prior to starting Wilson PR in 2003, Kevin worked as a communications specialist for Novell (now part of Micro Focus), and as a senior account executive with a small technology-focused public relations boutique based in Salt Lake City. He has also served in marketing and public relations roles for a leading wireless telecommunications company, one of the first Internet e-commerce companies and an early Internet Service Provider.
Kathy Berardi is a digital media expert, social strategist and multi-media producer. She drives online marketing strategies to help brands grow their fan base by engaging the media, online influencers and followers with news, videos, promotions and incentives. She helps executives and companies share creative content in social media, blogs and email marketing in a collective digital effort to increase awareness as well as build buzz and product sales for consumer companies and B2B brands.
Neans McSweeney (Ireland)
Neans works with corporate and consumer companies in Ireland, including the ConnectIreland jobs-for-Ireland initiative, tech firms such as FeedHenry, Accuris Networks and VisionID as well as the Telecommunications, Software and Systems Group (TSSG) incubation hub at Waterford Institute of Technology. She has extensive contacts in the technology, business, consumer and hospitality media as well as unrivaled tourism and leisure contacts. Prior to her current PR work, she worked as a researcher for the RTE consumer affairs programme Streetwise before securing a post as senior journalist with the Irish Examiner where she worked for 14 years and held the position of education correspondent, based in the Cork office and later South East correspondent based in Kilkenny and Waterford. She set up her own PR firm in early 2009.