Meet The Team

Aoife Kimber

CEO

Aoife Kimber is the principal of KPR, which was recently recognized as one of the “Top 50 Small Businesses” by the Irish Echo. She directs a team of eight international PR professionals for her client work in technology (hardware and software), fintech, IoT and consumer industries. She helps startup and emerging companies launch in the U.S. market and has worked with government agencies such as Enterprise Ireland, TSSG, Innovation Norway, Vinnova (Sweden), Innovation Center Denmark, Innovation Center Iceland and Finpro. Aoife has worked with Irish and U.S. companies such as Sun, HP and Spotify. Aoife will be the team lead and drive strategy and direction for the team.

Erica Zeidenberg

Media Strategist

Erica Zeidenberg is a relentless “story pitcher” who consistently places stories about clients in top-tier and targeted outlets. She works on the KPR team for startup and mid-sized web-based B-to-C and B-to-B businesses as well as consumer-oriented service providers. She focuses on getting tech startups launched, promoted and written about in the tech, consumer, and business media as well as in appropriate vertical outlets, and then works with them over time to sustain exposure and momentum. Her clients are all newly established tech-oriented businesses that want to make a name for themselves and become known to their target audiences (which often includes the investor community). Erica will drive media strategy and pitching on the team.

Kathy Berardi

Media Strategist

Kathy Berardi is a business-to-business ( B2B / BtoB ) expert in driving online / digital marketing; PR and social media strategies to help brands grow their fan base; engage the media, online influencers and followers alike with news, videos, promotions and incentives; and share creative content in blogs and email marketing to increase awareness as well as build buzz and product sales for B2B brands. Kathy’s experience in the B2B sector includes working for technology companies from fintech, apps, blockchain, cryptocurrency, SaaS, and enterprise software to IT security providers and managing their end-to-end integrated marketing campaigns, including work on public relations, analyst relations, social media, trade show marketing, customer and prospect communications/direct marketing and content strategy.

Maggie McKeon

Client and Media Liaison

Maggie McKeon has worked for over 25 years in customer facing industries and for almost fifteen years in public relations and corporate communications. At KimberPR, Maggie is responsible for communicating with journalists and media to schedule briefings and arrange product launches. She co-ordinates the outreach to media for publicity campaigns and liaises with clients on awards, contributed articles, case studies, analyst meetings etc. She has a deep understanding of the technology market working previously as a database administrator and technical support analyst at Oracle Corporation. She graduated from California State University, Sacramento with a Bachelor of Arts in Psychology.

Pam Allen

Content Creator

Pam Allen is a professional B2B and B2C writer, editor and award-winning business journalist with two decades’ experience crafting articles, case studies, white papers, profiles and blogs across a variety of industries. A ghostwriter for top executives in the tech, higher education, financial, legal, sporting, restaurant and construction sectors, Pam has also penned bylined prose for such enterprises as The Associated Press, Condé Nast, Olympics Mountain Bike World Cup, Rensselaer Polytechnic Institute and American City Business Journals As a journalist, she covered a plethora of high-profile companies, including such Fortune 500s as Apple, General Electric, Verizon, IBM and Ford Motor Co. Principal of Pam Allen Writing, a boutique writing firm in upstate New York, Pam has a gift for writing exciting, on-point copy that gives people the voice they didn’t know they had.

Susan Hathaway

Content Creator

Susan Hathaway has spent 25 years in high-tech communications and has held management positions in several technology companies including Intel, Sun Microsystems and ILOG (an IBM company). She has won 30+ awards for her work. Her clients have included (B2B): ILOG, Samsung Electronics, Trend Micro, Cisco, Juniper Networks, Liquid Robotics, Microsoft, Sability, Aztec Software, TDA Group (IBM, Tibco), Digite Software, QuickMobile and others. B2C clients include The Find, Power Reviews/Buzzillions, Active Decisions, 123SignUp, Blueprint Marketing, City of Sunnyvale and others. Her Kimber PR clients include IDA Ireland, Blueye Robotics, Accuris Networks, Altocloud, Elliptic Labs, FeedHenry, Movimento, AIMS Innovation, Davra Networks, EFI, IKON Semiconductor, Innovation Norway, Soundtrap, Jusp and Shenick. She has a parallel career as a widely published journalist in Bay Area News Group (SJ Merc), SF Chronicle, KQED, Metro, South Bay Accent and others.

Katie Elizabeth

Social Media

Katie Elizabeth brings over 10 years of strategic marketing experience. She primarily focuses on raising brand awareness, social media, lead generation and customer acquisition. She recently authored a chapter in the book, “The Social CEO” published by Bloomsbury (publishers of the Harry Potter series). Previously, Katie was the Founder and Co-Chair of TiE-X, an accelerator for early stage entrepreneurs. Prior, she was the Chief Strategy Officer of Top Scholar, an online education platform, and the Chief Marketing Officer of TripLingo, a mobile app based language translation platform. Katie received a BA degree in History from The University of the South, Sewanee.