Meet The Team
Kathy Berardi is a business-to-business ( B2B / BtoB ) expert in driving online / digital marketing; PR and social media strategies to help brands grow their fan base; engage the media, online influencers and followers alike with news, videos, promotions and incentives; and share creative content in blogs and email marketing to increase awareness as well as build buzz and product sales for B2B brands. Kathy’s experience in the B2B sector includes working for technology companies from fintech, apps, blockchain, cryptocurrency, SaaS, and enterprise software to IT security providers and managing their end-to-end integrated marketing campaigns, including work on public relations, analyst relations, social media, trade show marketing, customer and prospect communications/direct marketing and content strategy.
Client and Media Liaison
Pam Allen is a professional B2B and B2C writer, editor and award-winning business journalist with two decades’ experience crafting articles, case studies, white papers, profiles and blogs across a variety of industries. A ghostwriter for top executives in the tech, higher education, financial, legal, sporting, restaurant and construction sectors, Pam has also penned bylined prose for such enterprises as The Associated Press, Condé Nast, Olympics Mountain Bike World Cup, Rensselaer Polytechnic Institute and American City Business Journals As a journalist, she covered a plethora of high-profile companies, including such Fortune 500s as Apple, General Electric, Verizon, IBM and Ford Motor Co. Principal of Pam Allen Writing, a boutique writing firm in upstate New York, Pam has a gift for writing exciting, on-point copy that gives people the voice they didn’t know they had.